Al. Why do you think stores are not receptive to new fish products? 



Cost of promotion Facilities not adequate 



Space not adequate Other 



4.2. ViTiat is the capacity of the sharp-freezing facilities owied and 

 rented by your firm? 



Ib^/day 



4.3, Are your ovm and rented sharp-freezing facilities adequate to 

 handle all your sharp-freezing requirements? 



^Yes - Skip to 45 ^No - Ask 44 



44. If no - Are enough public sharp-freezing facilities available for 

 your use? 



Yes No 



45. Vlhat is the capacity of the frozen product storage facilities oper- 

 ated by your firm? 



lbs. 



46. Are adequate public frozen product storage facilities available to 

 your firm? 



^Yes No 



47. 'ilhat is the capacity of your ice production unit? 



I'Vhat percent of capacity was used in peak period in 1955? 



In low period in 1955? 



48. How much ice did you purchase last year? tons 



Price per ton? 



49. Do you have any specific suggestions about how you could improve the 

 quality of Pacific Coast fish and shellfish products? 



50. Do you have any suggestions for improving the packaging of fish and 

 fish products? (attractiveness, durability, size, shape, etc.) 



182 



