CONTHITS-Continued 



CHAPTER II - CONSIWTION 37 



General 38 



O/er-all fish consumption Ii9 



Tuna consumption as compared vrith other species 5l 



The relative volume of various fisherj'' products from 



foreign sources for domestic ccnsumption ^5 



Special aspects of consumer demand for tuna in the 



United States 58 



Volume changes which have occurred or are expected 



to occur in packs of canned tuna ^8 



Type of pack such as solid, chunk, grated, flakes, 



etc., and additives such as oil and brine 6o 



Species such as albacore, bluefin, skipjack, 



yellowfin, bonito, etc. 6^ 



Can sizes 72 



Acceptability of east coast packs by consumers 75 



Acceptability of bonito and tuna by consumers 75 



Consumers ' familiarity with the various styles of 



canned tuna packs 76 



Consumer demand for tuna products other than canned 78 



Name brands and private labels 81 



Stimulation of consumer demand by promotionol 



activities and market development 83 



Statistical analysis of trend, correlation analysis, 



etc. 89 



Important factors affecting the demand for canned 



tuna 89 



Analysis of canned tuna consumption trend 95 



Outlook for the consumption of canned tuna and other 



tuna products-- in-1953 - beyond 1953--' 98 



Canned tuna 98 



Foods competing iirith canned tuna 100 



Background of demand for canned tuna 101 



Fresh and frozen tuna 102 



Byproducts from tuna lOU 



CHAPTER in - WORLD PRODUCTION 107 



Biological outlook for tuna resources I08 



Production of various countries 112 



Western Pacific II8 



Japan II8 



Formosa (Taiwan) 126 



Philippine Islands 126 



Indonesia 128 



Australia 128 



New Zealand 129 



