TABLE 15 . - ESTIMATED DIRECT ADVERTISING ^/EXPENDITURES 

 OF THE TUNA PROCESSING INDUSTRY, 1946-52, 



% DIRECT AD- 

 VERTISING IS 

 OF VALUE OF 

 PRODUCTION 



percent 



1.2 

 o9 

 1.4 

 1.6 

 2.7 

 3.3 

 3.3 



TOTAL 



14.008.080 



684.945.752 



2a_ 



1/ Does not include advertising by local distributors for which ^llowarices 

 are made by processors, or any other type of advertising expenditure 

 which may be made for products of the tuna industry. 



96 



