LARQEf^ TUNA PACKING CONCERNS EXTEND A FLOOR STOCKS GUARtNTEE WHICH IS A 

 GUARA^fTEE TO THE PURCHASERS AGAINST A PACKER'S REBUCTION IN PRICES WITHIN A 

 LIMITED PERIX OF TIME. 



Direct AOVERTisirjG by tuha processors consists mostly of naijC brand pro- 

 motion CONDUCTED NATIONALLY. MILLIONS OF DOLLARS YEARLY ARE SPENT FOR THIS 



purpose. soye large companies engage in cooperative advertising agreeme^^•s 

 that stipulate the processor will pay the buyer a certain sum per case on 

 proof that the suver has advertised '>€ processor's brand. 



Large processors warehouse canned tuna in cow^iercial warehouses at vari- 

 ous DISTRIBUTION CENTERS THROUGHOUT THE NATION SO AS TO SHORTEN TIME INTERVAL 



taken for delivery of orders to buyers, 



Except -or California pack, data are not generally published on a current 

 BASIS. Information on stocks is lacking at all levels except for private data 



at the CANI«R'S level collected BY A CALIFORNIA PACKERS' CRGANIZATION. PERIODIC 

 studies OF THE REGIONAL CONSUMPTION OF CANNED TUNA ALSO ARE LACKING. PRICE DATA 

 AT THE WHOLESALE LEVEL IS COLLECTED BY THE FiSH AND WILDLIFE SERVICE FOR THE 

 UNITED STATES BUREAU OF LAB3R STATISTICS' INDEX OF WHOLESALE PRICES. 



CHARGES FOR DISTRIBUTION AND OTHER PRINCIPAL ECONOMIC FUtCTIONS 



During this survey it was desired to obtain some idea of the rela- 

 tion of the total charges made for the distribution of the processed 

 products of the tuna industry to the charges made for the other princi- 

 pal economic functions in bringing the products of the industry to con- 

 sumers , A breakdown of the percentages of the consumer's dollar which 

 went as compensation for the principal economic functions was sought. 

 Considerable data were obtained which provide information with respect 

 to the percentages of the consumer's dollar used in recent years for 

 these principal functions — productions processing, and distribution. 



Again as in the chapter on Consumption it might be observed that 

 the products of the tuna industry are practically synonymous with can- 

 ned tuna and tunalike fishes. Some information with respect to retail 

 prices paid by consumers for canned tuna in recent years is given in 

 table 79" In this table average retail prices in selected cities for 

 retail sales of the solid pack, light -meat No. 1/2 can of tuna are shown 

 for the years 1950, 1951s and 1952. These retail price data were ob- 

 tained by the United States Bureau of Labor Statistics and the Fish and 

 Wildlife Service. Further data on retail prices of canned tuna are 

 available from both these BureauSj, but the cities shown in the table 

 have been selected for the purpose of this survey because they best il- 

 lustrate certain types of distribution to be described in ensuing pages. 



368 



