are able to work this out for their own brands, but brand distribu- 

 tion may not be indicative of t6tal product consumption. This in- 

 formation helps in determining where money for advertising will get 

 the maximum return. It also helps to appraise the results of adver- 

 tising and to determine the type of sales promotion that does the 

 most good. 



Data are not available on regional consumption of any canned 

 fishery products. Studies of the regional marketing of meat and 

 poultry products are made at frequent intervals by the Department of 

 Agriculture. 



Periodic studies of the regional consumption of canned tuna 

 vvould provide a basis for the orderly expansion of the market. 



PRICE DATA 



Vessel Landings 



Considerable information with respect to prices for tuna and 

 tunalike species at the ex-vessel level is available from the Fish 

 and iVildlife Service, reports and trade publications. 



Canned TUna 



Canned tuna prices (f.o.b.canner's terminal) are quoted weekly 

 by the San Pedro Market News Service office. Quotations are obtain- 

 ed from brokers and cannery representatives in the San Pedro-Los 

 Angeles area. Prices are quoted for advertised brands and for pri- 

 vate labels. 



Based on prices quoted by the San Pedro Market News Service 

 office, once a week the United States Bureau of Laoor Statistics is 

 supplied with a quotation for lightr-meat, solid- pack tuna, (No. 1/2 

 tuna can, 7 ounce net weight) to be incorporated in tliat agency's 

 Wholesale Price Index. That Bureau also uses the quotation to com- 

 pute an individual index for canned tuna, an index for the canned 

 fishery products sub-group, and an over-all fish and shellfish 

 index (1947-/^9 = 100). 



In 1948 the Fish and Wildlife Service and the United States 

 Bureau of Labor Statistics (after consultation with various fishery 



394 



