Among the small craft fishermen there has been a considerable 

 increase in the number of fishery cooperative marketing associations 

 organized in the Pacific Coast States during the last two years. 

 Most of these associations are groups of small boat operators who 

 have organized in this manner to improve their lot. In March 19^3* 

 there were more than l5 fishery cooperative marketing associations 

 controlled by small craft commercial fishermen actively participating 

 in the marketing of tuna or purchasing supplies for operators of 

 craft in the tuna fishery. 



The large craft operators have also been active. The American 

 Tunaboat Association, Inc., has organized as a fishery cooperative 

 marketing association. The Fishermen's Cooperative Association 

 of San Pedro, Inc., which has been operating for mar^r years, has 

 become more and more active with the business affairs of its 

 members . 



Fishermen, processors, distributors, and importers have not 

 been laggard in carrying out their functions expeditiously and 

 in line with the statements contained in Committee on Merchant 

 Marine and Fisheries Docvunent No. 18, 8lst Congress. In this 

 Document the Secretaries of State and Commerce stated that; 



"Every improvement that can be made in fishing 

 vessels, processing equipment, transportation and 

 distribution facilities, and in techniques used should 

 help to reduce costs and increase returns to the 

 industry . •• 



The tuna industiy has taken action along the following lines: 



1. Large expenditures have been made for direct 

 advertising by the domestic twaa industry, as indicated in table 1^. 

 In addition, direct advertising has been conducted ty importers. . 

 The latter, while not as great in dollar amount, has been intense 

 in certain selected areas of the Nation. 



U31 



