While the tiina industry has been very active, as organizations 

 or individuals will be when faced by economic trials, there are 

 some suggestions which can be made to the industry for further 

 consideration in improving its lot. 



It is recommended that the canners expand and improve their 

 advertising efforts d This applies as well to importers o Market 

 development can also be undertalcen in conjxmction with or supple- 

 mental to advertising. Among the aims should be expansion of 

 consumption among low income groups and in the rural market, and 

 the greater usage of tuna, for example, in hot dishes, etc. Canners 

 could investigate thoroughly the possibility of expanding the 

 consmnption of tuna ty marketing new products such as tuna combined 

 iirith other ingredients in ready-to-serve form. Canners might also 

 continue their work on technological improvements in processing. 

 While the products of the tuna canneries are of a high quality, no 

 effort should be spared in producing products of even better 

 quality at competitive prices. 



Canners should also consider the advisability of collecti^ig, 

 tabulating, and making available more fully and more widely 

 monthly data on stocks of canned tuna at processors' and dis- 

 tributors' levels. 



Fishermen should test newly located tuna grounds to determine 

 if operating costs can be lowered. Experiments with long-line 

 methods of taking offshore sub=surface stocks of tuna to determine 

 the profitability of this method should be undertaken to prepare 

 the industry fofc its use in the future, if necessary. 



Since the actions and efforts of the tuna industry alone 

 have not solved, and do not give promise of solving, its problems 

 it is necessary to consider what aid the Federal Government might 

 offer the industry. It is suggested, therefore, that the Federal 

 Government consider the following actions: 



li33 



