THE HILL OF TARIK IN AMERICA 
The Prudential Insurance Company of America is a national institution. It 
was founded to provide insurance for the American people on the broadest possible 
basis, consistent with strength and safety. 
Just as Grant and Lee organized their armies, or as Kouropatkin and Yama- 
gata plan their campaigns in Asia, so does the Prudential work out its national insur- 
ance propaganda. The com- 
pany’s organization is essenti- 
ally military. Itisa wonderful 
combination of big grasp 
and outlook, with the most 
painstaking thoroughness and 
system in details. And, as is 
always the case in every or- 
ganization that throbs 
throughout with intelligent 
a constructive imagination 
lighting up a New England 
brain. To business prudence 
there is added the large vision 
which sweeps the horizon for 
opportunity. Naturally, to 
such a vision the application 
of the democratic idea to in- i: : 
surance was an opportunity ENTRANCE TO MAIN OFFICES. 
of the first magnitude. When 
seen, it was grasped and developed. The Prudential was founded. Year after 
year the company added to its number of policy-holders. And all the time the 
company was working out a more liberal basis for its democratic idea. But each 
time a more liberal policy was offered, it was fully tested. ‘“‘Progress with strength” 
is the way President Dryden describes the company’s principle of growth—the 
results, clearly, of vision and prudence. At the end of ten years of this method of 
growth, the company reached the point where, it was believed, insurance could 
be safely offered for any amount with premiums payable on any plan, either in 
weekly instalments or at longer periods. Within the five years, 1886 to 1890 inclu- 
sive, the company’s assets increased nearly fivefold, from $1,040,816 to $5,084,- 
895, and the amount of insurance in force from $40,266,445 to $1 39,163,654. 
The Prudential had found itself. The idea of democratic insurance had been 
fully tested and adjusted to the needs and conditions of the American people. 
Then, with a boldness which only large vision could have quickened, the plan 
was formed to make the Prudential’s idea known in every section of the country. 
ibraltar was chosen as the symbol of the company’s strength, and advertising— 
the telling of the Prudential idea to the people—was begun. 
