TRADE IN FRESH AND FROZEN FISHERY PRODUCTS 497 
of opinion among the dealers is that newspaper advertising is the 
most effective. 
Prices.—Prices were adjusted by 55 retailers, meaning that the 
retail price is raised or lowered according to the wholesale price. 
An attempt is made by the retail shops to sell a variety at approxi- 
mately the same price during the season unless the wholesale price 
fluctuates more than 6 or 7 cents. Only two stores marked the 
fishery product with the price or variety, and one had signs on the 
walls quoting prices on certain varieties. 
Class of trade—Of the retailers 26 stated that 75 per cent or more 
of their trade was colored; 9, Jewish; 6, gentile; 2, foreign; 2, about 
equal between the colored and Jewish trade; and 17, a mixed trade 
among all races or creeds. Upon analysis it may be judged that 
the majority of the retail stores cater to a trade other than the 
gentile. It was found that the latter trade, which buys more or 
less but one day a week, obtains fishery products from the grocery 
or meat store. 
Sanitary conditions—Sanitary conditions in the stores were rated 
as follows: First, excellent; second, good; third, fair; fourth, poor; 
fifth, very poor. The author rated 6 stores as having excellent sani- 
tary conditions, 9 as good, 37 as fair, 9 as poor, and 1 as very 
poor. 
Trade during the week.—Inquiry was made as to the trade during 
the week, and the retailer was asked to state the day upon which 
most of his business was done, the day of second importance, the 
day of third importance, and so on. It was found that Monday, 
Tuesday, and Wednesday invariably were listed as second or third, 
and that Thursday, Friday, and Saturday were ranked mostly first 
or second. On Sunday 42 retailers remained open until about 
noon, and most of these retailers ranked this day as either second or 
third. The stores catering to the Jewish trade reported Thursday as 
the busiest day; Friday was busiest with those catering to the gentile 
and mixed trade, and Saturday and Sunday with those catering to 
the colored trade. Following is a table showing the results of the 
inquiry into the trade during the week: 
TaBLe 8.—Trade during the week for 62 retail fish stores selling fish every day of 
the week, greater St. Louis, Mo., 1927 


Wednes-} Thurs- 










Rank Monday | Tuesday day day Friday |Saturday| Sunday 
TS Gee re ea re (aes se ee 19 32 24 8 
SSCONGE eee ee=t 2 eae Se 27 27 30 19 26 29 21 
Phird==seee 29. 29 29 24 4 7 12 
OUr GE See sae oe 3 AUAIE ot FO ig) | azstent 2 1S pe (Oh) ee 
ithe ee Se ee 3 OAs Se oo ol ae el eee 1 
Total reporting-_________- 62 62 62 62 62 62 142 



1 20 stores not open. 
UNION MARKET 
The new Union Market, situated in the entire square surrounded 
by Sixth Street, Broadway, Lucas Avenue, and Morgan Street, was 
constructed by the city at a cost of $1,500,000. The market is on 
the ground floor. On the second floor is a garage, where cars may 
