TRADE IN FRESH AND FROZEN FISHERY PRODUCTS AND 

 RELATED MARKETING CONSIDERATIONS IN JACKSON- 

 VILLE, FLA/ 



By R. H. Fiedler 

 Agent, United States Bureau of Fisheries 



CONTENTS 



Page 



Introduction 1 



Findings 2 



Receipts and sources of supply 2 



Receiving points and methods of transporta- 

 tion 4 



Reshipment and distribution 5 



Wholesale trade _. 9 



Wholesale fish stores 10 



Cold-storage facilities _ 11 



Retail trade. 12 



Retail fish stores.. 15 



Grocery and meat stores _ 16 



Fish peddlers. 17 



Annual per capita consumption 18 



Summary ig 



Regulations governing retail sale of fresh fish 



in Jacksonville.. 19 



Regulations governing peddling of fresh fish 



in Jacksonville 19 



Common and scientific names of fishery prod- 

 ucts handled... 20 



Directory of sea-food dealers 21 



Freight and express rates ._ 22 



List of market surveys 26 



INTRODUCTION 



The present survey is the ninth of a series of trade investigations 

 made by the Bureau of Fisheries, the cities previously canvassed 

 being Louisville, Pittsburgh, Chicago, Minneapolis, St. Paul, Seattle, 

 Boston, New York City, and St. Louis. The following report is based 

 on the calendar year 1926 as to amounts of fishery products handled 

 and the fall of 1927 for marketing conditions. 



The wi'iter wishes to express his appreciation to the fisheries trade 

 in Jacksonville for its interest, cooperation, and many courtesies 

 extended while this study was being made. Thanks are especially 

 due the staff of the Southern Fisheries Association in Jacksonville for 

 supplying valuable data and suggestions, which have contributed to 

 the success of the undertaking. 



The city of Jacksonville, Fla., popularly known as the "gateway to 

 Florida," is situated in the northeastern section of the State on the 

 St. Johns River, 18 miles from the Atlantic Ocean. By passenger 

 train Jacksonville is 26 hours from New York City, 20 hours from 

 Washington, D. C, and 39 hours from Chicago. 



As the waters in the vicinity of Jacksonville support no extensive 

 commercial fisheries the wholesale fish dealers there may be considered 

 essentially as assemblers and distributors rather than producers. This 

 is indicated by the fact that only 5 per cent of the fishery products 

 handled by them are produced in the immediate vicinity and over 60 

 per cent of the products they receive are distributed to points outside 

 the city. Possiblj^ no other city in Florida is so favorably situated 

 with respect to productive centers, transportation, and warehouse 

 facilities as is Jacksonville. It seems to the writer that the wholesale 

 fish trade here is just in its infancy and that one can look for greater 

 expansion there in the future. 



' Appendix I to the Report of the U. S. Commissioner of Fisheries for 192S. B F. Doc. 1036. 



