MARKET SURVEY, JACKSONVILLE, FLA. O 



owned by a certain railroad system, while those at the public cold- 

 storage warehouse are owned by the firm that operates the warehouse. 



Freight shipments that are to be unloaded at the wholesale market 

 are taken there without further charge if carried by the railroad 

 system owning the spur tracks or if the shipment originated at a 

 point competitive with the railroad system owning the spur tracks. 

 A charge of S2.25 per car is assessed in other cases. No charge is 

 made for transferring a car to the spur tracks at the public cold- 

 storage warehouse, as these spur tracks are owned by the compan}^ 

 that operates the warehouse. Some carload freight shipments of 

 fishery products passing through Jacksonville, billed from southern 

 points to points east or west, are opened in Jacksonville and partly 

 unloaded en route by local dealers. Sometimes quantities of fishery 

 products are added. Freight charges on this type of shipment are 

 assessed at the carload rate that applies from the first shipping point 

 to final destination plus a stop-over charge of $6.30 per car. Only 

 one such stop-over is allowed, and then only when the stop-over 

 point is not out of route or at a point requiring back haul. This 

 arrangement is advantageous to shippers, in that they obtain the 

 benefit of a carload rate on shipments that ordinarily would move at 

 the less-then-carload rate, thereby effecting a considerable saving in 

 transportation charges and permitting a through carload rate on the 

 remaining contents of the car from the point of origin to destination. 



While Jacksonville has direct rail communication with most of the 

 large fish-producing centers in Florida, comparatively little advantage 

 is taken of these facilities for pooling less-than-carload shipments for 

 several Jacksonville dealers into one carload shipment. In many 

 instances various dealers will order shipments from the same dealer 

 in a producing locality at the same time. These individual shipments 

 are sent in less-than-carload lots with the subsequent higher tariff 

 rate applying, when, if occasion warrants, they could be shipped by 

 carload freight or express and billed to one consignee at destination, 

 thereby obtaining the lower tariff rate applying on carload shipments. 



Motor-truck shipments. — Motor-truck shipments originate at near- 

 by production points, such as Fernandma, Mayport, and Fort George. 

 Most of the products carried in these shipments are received by local 

 wholesale firms, while in some instances they are sold by peddlers 

 direct from trucks. Some retailers operate a regular motor service 

 from production centers direct to their retail stores where the products 

 are sold. 



RESHIPMENT AND DISTRIBUTION 



Favorably situated with respect to production points and having 

 ample rail facilities, Jacksonville has become an important distribu- 

 tion point for fishery products from Florida. Trunk-line railroads from 

 the production centers on the east and west coasts and from central 

 Florida converge there, while outgoing trunk lines extend to most of 

 the important cities of the country to the west, north, and northeast. 

 This makes it possible for Jacksonville dealers to assemble less-than- 

 carload shipments originating in Florida into carload shipments and 

 to bill direct to New York City, Philadelphia, Washington, and other 

 points. Thus small Florida producers shipping only a few barrels 

 at a time are able to obtain a carload rate on their products from 

 Jacksonville to destination. Producers taking advantage of tnis 



