18 



U. S. BUREAU OF FISHERIES 



ANNUAL PER CAPITA CONSUMPTION 



According to the census by the Department of Agriculture of the 

 State of Florida, the population of Jacksonville in 1925, after the 

 extension of the city limits, was 135,886, consisting of 85,519 white, 

 50,335 colored, and 32 other inhabitants. On this basis it is esti- 

 mated that the population of Jacksonville proper and the suburbs 

 of Venetia, Ortega, and Norwood was about 150,000 in 1926. 



During 1926, 3,743,000 pounds of fresh and frozen fishery products 

 were consumed in Jacksonville and the immediate vicinity. The 

 estimated population of this area during the same year was 150,000, 

 making an annual per capita consumption of these products of 25 

 pounds. Considering only the edible portion of the fisheries products 

 consumed, amounting to 2,686,000 pounds, the annual per capita 

 consumption is 18 pounds. 



The per capita consumption of fishery products in this city is 

 influenced to a great extent, no doubt, by the large colored population, 

 the many visitors, and to the fact that restaurants and other eating 

 places feature fishery products on their menus; also, as in many other 

 towms along the seaboard, the population appears to have developed 

 a taste for fish. However, it is believed there are still many residents 

 in Jacksonville, especially among the white population, that consume 

 below the average, as shown above. Presenting fishery products in 

 a more sanitary and attractive manner by filleting, stealang, or pan 

 dressing, and then wrapping in individual units ready for purchase 

 should encourage their more general use. 



Table 9. — Summary of Jacksonville market survey 



Item 



Quantity 



Number of wholesale fish dealers 



Number of retail dealers handling fish every day in the week 



Number of products handled by wholesalers 



Commercially important products (75 per cent) 



Amount pounds. 



Moderately important products (20 per cent) 



Amount _ ,. ...pounds- 



Slightly important products (5 per cent) '. 



Amount pounds- 

 Number of products handled by retailers 



Commercially important products (75 percent) 



Amount pounds- 



Moderately important products (20 per cent).. _- -.. 



Amount - __ pounds- 



Slightly important products (5 per cent) 



Am oun t pounds- 



Eeasons for limited sale— 



Relatively high in price - 



Not well known 



Seasonal variety 



Supply limited 



Considered coarse. _ 



Used mainly by hotels and restaurants 



Poor shipper - 



Local variety, too large in size 



Used as a substitute 



Principal containers: 



Boxes ..pounds- 

 Barrels - do... 



Quantity of products handled by wholesalers in 1926 _ do 



Quantity shipped to other States (60 per cent) do 



Quantity handled by retailers, consumed in Jacksonville do 



Quantity consumed in Jacksonville, reduced to the edible portion do 



Estimated population in Jacksonville, 1926 number. 



Per capita consumption fresh and frozen fishery products, 1926 (edible portion),. pounds. 

 Per capita consumption of fresh and frozen fishery products, 1926 (in the round) do 



10 

 24 



48 



10 



7, 200, 000 



12 



1, 873, 000 



26 



394,000 



48 



10 



2, 821, 000 



14 



748,000 



24 



174,000 



50-100-150-300 



10O-125-15O-200 



9, 467, 000 



5, 724, 000 



3, 743, 000 



2, 686, 000 



150,000 



18 



25 



