TRADE IN FRESH AND FROZEN FISHERY PRODUCTS AND 

 RELATED MARKETING CONSIDERATIONS IN ATLANTA, GA.^ 



By R. H. Fiedler 

 Agent, United States Bureau of Fisheries 



CONTENTS 



Introduction 



Findings 



Receipts and sources of supply of fishery 

 products 



Receiving points and methods of transpor- 

 tation 



Distribution 



Wholesale trade 



Cold-storage facilities 



Form in which fish are received and mar- 

 keted 



Containers 



Retail trade 



Retail fish stores 



Grocery stores 



Annual per capita consumption 



Summary 



Ordinances governing the handling and sale 

 of fish.. 



Common and scientific names of fishery prod- 

 ucts handled-- - 



Directory of sea-food dealers 



Freight and express rates 



List of market surveys 



Page 



49 

 52 

 53 

 54 

 55 



56 

 57 

 58 

 60 



INTRODUCTION 



The present survey is the tenth of a series of trade investigations 

 made by the Bureau of Fisheries, the cities previously canvassed being 

 Louisville, Ky.; Pittsburgh, Pa.; Chicago, 111.; Minneapolis and St. 

 Paul, Minn.; Seattle, Wash.; Boston, Mass.; New York City; St. 

 Louis, Mo.; and Jacksonville, Fla. The following report is based on 

 the fiscal year December 1, 1926, to November 30, 1927 (this will be 

 referred to as the year 1927), for amount of fish handled, and the late 

 fall of 1927 for marketing conditions. 



The writer wishes to thank the trade in Atlanta for aid and coopera- 

 tion given him while the study was being conducted. Thanks are 

 especially due Thomas Anderson, of the Fulton Market Co., for 

 valuable data and suggestions, which have made the work more 

 complete. 



Atlanta, known as the "Gate City of the South," has an esti- 

 mated population of over 325,000.^ The city is situated in the 

 north-central part of Georgia and is surrounded by 69 towns of over 

 1,000 population each. Ten trunk-line railroads converge here and 

 offer facilities that make the city one of the important distribution 

 centers of the Southeast. In 1923 there were 993 retail grocery out- 

 lets and in 1925 there were 25 wholesale grocery outlets.^ By pas- 

 senger train (making no allowance for stop-overs), Atlanta is 9 hours 

 from Jacksonville, 9 hours from Pensacola, 10 hours from Savannah, 

 21 hours from Norfolk, 24 hours from Baltimore, 28 hours from New 

 York City, 35 hours from Boston, and 33 hours from Chicago. 



In the fisheries trade Atlanta might be considered primarily as a 

 consuming center rather than a point for the production, assembUng, 

 or distribution of fresh and frozen fishery products. This may be 

 observed by the fact that no productive commercial fishery is to be 

 found near by, and only 8 per cent of the fishery products received 

 during 1927 were reshipped to points outside the metropolitan area. 



» Appendix III to the Report of the U. S. Commissioner of Fisheries for 1^8. B. F. Doc. 1039. 



» Estimated by Atlanta Chamber of Commerce as of January 1, 1927. 



' According to the Atlas of Wholesale Grocery Territories, U. S. Department of Commerce. 



112267—28 



43 



