52 U. S. BUREAU OF FISHERIES 



Moderately important commercial products.- — In this group are 15 

 products, amounting to 754,000 pounds. They constitute 15 per cent 

 of the retail trade. Table 3 shows that some of the products in this 

 group are used mainly ^s substitutes for southern varieties. At 

 periods during the year southern fish are not available in sufficient 

 quantities to supply demands, and therefore other sources must be 

 drawn upon and the fish substituted for the regular varieties. Usu- 

 ally the substitute is some species of fresh-water fish. Several other 

 varieties are of moderate importance for the reason that they are not 

 well known. It is believed that some of these and several others of 

 this group will gain favor in time and may be expected to rank among 

 the commercially imp«rtant products. The products of this entire 

 group as a rule are fairly abundant. 



Slightly important commercial products. — Limited quantities of 37 

 fishery products, amounting to 253,000 pounds, constitute about 5 per 

 cent of the retail trade in Atlanta. Reference to Table 4 reveals that 

 these products have a slight sale in Atlanta for the reason that they 

 are relatively too high priced for the trade, are considered coarse fish, 

 are used mainly by hotels or restaurants or are used as substitutes for 

 more popular and plentiful products. Preparing and packaging some 

 products considered coarse or of too small size may lead to increased 

 sale of these products. 



RETAIL FISH STORES 



During this survey 12 stores were engaged in handling fishery 

 products daily. In no case were these stores operated strictly for the 

 marketing of fish, as other products, such as poultry, meats, fruits, 

 vegetables, and groceries, also were handled. 



Window display. — Seven of these stores had window displays of 

 fish, of which two were inclosed. Four stores used raised-edge 

 metal pans for holding fish displayed in windows, two used sunken 

 tile, and one hung the fish from a string extending across the window 

 space. Fruit, vegetables, groceries and other merchandise were 

 usually displayed along with the fishery products. 



Inside display. — Nine stores used a metal-lined wooden case for 

 displaying fishery products, two firms used a metal-lined composition- 

 marble case with nickel trimmings, and one used a raised-edge metal- 

 covered table. Products were displayed on crushed ice, which was 

 heaped to the top of the case or on the table. Displays were covered 

 all the time in two stores, only part of the time in two more and at no 

 time in eight others. Prepared products were displayed by eight stores 

 in porcelain pans, which were placed on the ice in the display cases. 

 Shucked oysters were held in earthen or glass jars, which were sunk 

 neck deep in the crushed ice. Case displays occupied space in the 

 storeroom equal to about one-fifth to one-half of the floor space, and 

 were arranged at various places in the store room. The floors of 

 eight of these stores were of tile or concrete and those of four were of 

 wood. Ten stores used ice chests in which to hold reserve stock, and 

 two had no provision for reserve stock. In addition to ice chests, 

 two firms had insulated cold rooms for holding reserve stocks. 



