FISHERY INDUSTRIES OF THE UNITED STATES, 1921. 9 



The trade will find the comments on methods of display, extent 

 of advertising of fishery products, city health ordinances governing 

 the sale of same, regulations governing the cold storage of fish, the 

 tables of short-line travel distance and freight and express rates on 

 fresh and frozen fish from principal sources of supply, the sources of 

 supply, etc., of particular interest. 



INCREASING THE USE OF FISH AS FOOD. 



Lacking special provision for operations in this field and a trained 

 personnel essential to the success of such work, the activities of the 

 bureau have been limited. The series of market surveys now in 

 progress are supplying data of marked value for future operations. 



PINK AND CHUM SALMON. 



With large holdings of canned salmon at the beginning of the 

 year, the salmon interests inaugurated an extensive advertising 

 campaign to increase the consumption of this excellent food and 

 requested the bureau to lend assistance. Holdings of the cheaper 

 grades, pink and chum salmon, were at the time ofi^ered for sale at 

 unusually low prices, furnishing the consumer with one of the lowest- 

 priced protein foods on the market. To aid in increasing the con- 

 sumption of these products, the bureau issued attractive posters 

 and an economic circular from which the following is an extract : 



Pinks and chums usually contain less fat but are equal to the redder varieties in 

 protein — tissue-building material. They are low priced because of their abundance 

 and the use of labor-sa\'ing machinery in handling and canning them. Their high 

 protein content and lower cost render them more economical than most animal foods 

 in common use.^ 



NATIONAL FISH DAY. 



For several years Canada has observed the first day of Lent as 

 National Fish Day, and the plan is reported to have proved ''a very 

 successful means of stimulating interest in the fishing industry and 

 in increasing home consumption." A similar move was initiated in 

 the United States, March 9, 1921, being observed. This move on 

 the part of the trade received the hearty support of the Secretary of 

 Commerce and was given all possible aid by the Bureau of Fisheries. 

 While the period within which preparations had to be made was 

 exceedingly short, the observance of the day is reported to have 

 markedly stimulated sales of fish and interest in the industry. 



FISHERY CONFERENCES. 



The conferences of representative men of the fishery industries 

 called by the Secretary of Commerce during the year have developed 

 a clearer understanding on the part of the trade of the important 

 problems falling within the scope of the bureau that need attention 

 and of the limitations beyond which it can not go. The first of these 

 conferences, attended by representatives of the fresh, frozen, salt, and 

 canned fishery industries, including the oyster, crab, shi'unp, and 

 menhaden fisheries from the Atlantic and Gulf coasts, the Great 

 Lakes, and the Mississippi Valley, was held at the Department of 



2 Canned Salmon: Pink and Chum. Economic Circular No. 48, issued Feb. 16, 1921. 



