FIELD-GROWN vegetables from Rosemary Farm may be picked, 

 washed, packed, iced, and shipped within the short space of a 

 few hours and start on their way to markets in perfect condition. 

 This is why vegetables from the Valley of Gardens are so popu- 

 lar among eastern consumers. Above is a view in the packing 

 shed showing endive iced in paper-lined crates ready for load- 

 ing in a railway car just outside the door. Crushed ice is blown 

 over the top of the carload with equipment shown in the photo- 

 graph below. Careful packing makes it possible for Santa 

 Maria Valley growers to obtain premium prices on many prod- 

 ucts and to compete favorably in distant markets. 



