80 
tour of inspection of the Laboratory Building, Grounds, and Con- 
servatories, was made, in which the educational features were 
pointed out. Fifty-three persons attended the conference, rep- 
resenting, besides the Brooklyn Botanic Garden, the following in- 
stitutions : 
American Museum of Natural History 
Brooklyn Museum 
Children’s Museum 
Metropolitan Museum of Art 
Montclair Art Museum 
Museum of the City of New York 
New York Botanical Garden 
New York Historical Society 
Newark Museum 
Staten Island Institute of Arts and Sciences 
Yonkers Museum of Arts and Sciences 
each 
ar 
Newspaper Publicity 
Because other duties have made increasing demands on my time 
I have been unable to give this part of my work as much attention 
as formerly. During the year I prepared 17 news releases of ac- 
tivities at the Garden, containing 51 articles on various subjects. 
Nevertheless, with the assistance of Mrs. Louise Warner, of the 
Brooklyn Publicity Bureau, the newspaper publicity we received 
far exceeded that of 1927, if this can be measured by the number 
of items we received through clipping bureaus. Last year we re- 
ceived 1,117 clippings, as against 677 in 1927, and 513 in 1926. 
Judged by these figures, we have more than doubled the news- 
paper publicity of 1926, 
But there is another point brought out by the clippings received 
this year, namely, that the publicity has taken on more of a na- 
tional character. Whereas, in 1927, clippings were received from 
32 newspapers, published in 23 towns and cities, distributed in 
nine states and the District of Columbia; in 1928, items telling 
about the work of the Brooklyn Botanic Garden were received 
from 133 newspapers, published in 120 different towns and cities, 
distributed in 30 states and the District of Columbia. This is 
exclusive of those located in Greater New York, these last num- 
bering 30, as against 26 last year. 
eon 
