29 



With an annual attendance of more tlian 1.628,000, as in 1938. 

 it lias ceased to be necessary for the (jarden to stimulate attend- 

 ance ; our main concern now is to care properly for such large 

 numbers of peo])le — as they enter the gates, while they are here, 

 and as they leave — and to see to it that the plantations are so 

 beautiful and otherwise so instructive that every visitor will wish 

 to come again and again. 



Cooperation 



Iloriiis, Inc. 



The ])receding annual re])ort recorded the part ])la}'ed by the 

 Garden in initiating the movement for a Horticultural Section in 

 the New York World's f^^air, 19,39. The preliminary steps cul- 

 minated on February 3, when a meeting was held at the Hotel 

 Lexington, IManhattan, and a grou]:) of those interested was or- 

 ganized as Hortus, Inc. A constitution was ado])ted and the 

 following officers were elected : President, Mrs. Harold Irving 

 Pratt. Vice Presidents, Dr. C. Stuart Gager, Brooklyn Botanic 

 Garden; Dr. William J. Robbins, New York Botanical Garden; 

 ]\Ir. Charles H. Tott\-, former President of New York Florists 

 Club; Executix'e \^ice President and General iManager, Mr. Au- 

 gustus M. Dauernheim. former President, Society of American 

 Florists; Treasurer, Mr. James C. Auchincloss, Horticultural So- 

 ciety of New York; Secretary, Mr. William A, Rodman; Comp- 

 troller, Mr. Kelsey iMatthews ; Publicity Director, Mr. B. PI. 

 Goldenson. Plans for the Horticultural Exhibit at the Fair have 

 been jn'ogressing during the year, including the exhibits of the 

 Brooklyn Piotanic Garden which, in addition to its horticultural 

 exhibits, has been asked by the City authorities to ])repare an 

 exhibit for the New York City building; and by the New York 

 State authorities an exhibit in the Long Island Section of the New 

 York State Building. To meet the cost of installing the entire 

 Horticultural Exhibit at the Fair the sum of $235,000 was under- 

 written during the year. Idie Brooklyn Botanic Garden's share 

 of this was $10,000, which w^as underwritten as follows: Philip 



A. Benson, Edward C. Blum, Mrs. Mary Childs Draper, William 

 T. Hunter, Alfred E. Mudge, Mrs. Dean C. Osborne, Frederick 



B. Pratt, and Airs. Frederick B. Pratt, $1000 each; Henry J. 



