20 THE LEPIDOPTERIST 



have never made a paper successful. Advertising 

 combined with subscriptions is what makes a successful 

 combination. Our subscription price is low for we 

 want collectors in all walks of life to be able to secure 

 it. Our advertising rate is high in comparison to other 

 journals for the size of spaces offered, but it is low 

 when you consider the fact that the advertiser can 

 specialize, knowing that he is talking directly to per- 

 sons interested in the particular goods which he offers. 

 The amount of advertising space taken in the second 

 issue of The Lepidopterist shows that the advertisers 

 appreciate this fact. 



This is the third number which we have sent to our 

 entire mailing list of Lepidopterists. If we do not 

 receive your subscription before the next number is 

 published do not expect to receive it. We believe that 

 we have given a fair example of what we can do. 

 It is only through the combined support of all collectors 

 that we can hope to put the publishing of The Lepi- 

 dopterist on a weekly basis. The publishing of the 

 Bulletin on a weekly schedule is of greatest importance 

 both to collectors and dealers. It means the possible 

 sale of eggs, larvae and pupae which do not hibernate. 

 It means that the collector can secure for breeding 

 purposes this material which is nearly impossible 

 under the present conditions. There is practically 

 little or no handling of this material today for the 

 Breeder finds his time wasted as he cannot dispose of 

 his material after he has secured it. This means an 

 enormous waste of interesting^ and valuable material. 



We have had inquiries from 

 Notes collectors in North Carolina, New 



Hampshire, Texas and Iowa for 

 membership in the Boston Entomological Club. Lepi- 

 dopterists in any part of the United States may apply 

 for membership by sending their full name and ad- 

 dress with two business references and accompanied 

 by the dues (50 cents) for one year to the Secretary, 

 The Lepidopterist? of Philadelphia ^vf r!o^v bandinry 



