220 



THE INDIA RUBBER WORLD 



[January 1, 1915. 



The Goodyear Tire & Rubber Co., which moved some time 

 ago to a new location at 1601 South Michigan avenue, has been 

 doing a rushing business for the past mouth. An advertising 

 feature which deserves mention is a large tire, said to be the 

 largest ever made, which is being displayed in the window. The 

 tire measures 48x8 inches, and is of the pneumatic type. 



* * * 



There is to be a meeting of the organizations interested in 

 promoting good roads throughout the state some time during 

 the next few weeks, to be held at the Hotel La Salle, in which 

 many prominent State officials are expected to take part. Tire 

 and automobile concerns are much interested in the movemenl 



* * * 



The retail trade during the holidaj season has been verj 

 facto: pi ially on all rubber novelties. "Kewpie" dolls of 



red rubber are very popular, and one firm reports a line business 

 on this item al in 



* * 



Trade paper advertising was given a direct 1 st in a recent 



address by John Allen Underwood, the well known advertising 

 expert, at a luncheon of the I Club held at the Hotel 



Sherman. Mr. I clared thai the secret of success in 



lay in concentration, especially where the appropria- 

 tion ol the advertiser was limited. The retailer, he said, should 

 be the center of advertising, as he is the .nun of distribution. 



tentative. C. A. Jessup has been appointed manager of the Los 

 Angeles branch of the company. 



* * * 

 C. H. and T. C. Jones, the former of whom has been for 

 the past two years connected with the Seattle branch of the 

 Republic Rubber Co., of Voungstown, Ohio, have established a 

 Republic .wim at Tacoma, Washington. 



THE RUBBER TRADE ON THE PACIFIC COAST 

 By < Uir Regular Correspondent. 

 /~* OXDrTIOXS in the rubber trade on this coast are satis- 

 ^"* factory to the trade, the business for the fall season show- 

 ing an increase and excellent prospects. The demand for tires is 

 constant and develops with the increase in the number of motor 

 vehicles in use. The extent to which automobiles are used in 

 this section is shown by the fact that in a statement of expenses 

 incurred by a candidate in the recent elections the item for 

 tires alone amounted to $213. In addition there are many 

 motorcycles, the number of these registered on December 1 

 being 24,379. 



* * * 



The Universal Tire Co. expects to have its factory at Ana- 

 heim. California, ready for operation early in January, employ- 

 ing about 200 men at the start and equipped to turn out about 

 100 tires a day. This factory is three stories high. 80x200 feet 

 in area. 



* * * 



The tire and accessory dealers of Fresno, California, have 

 formed an organization known as the Fresno Automobile Tire 

 & Accessory Dealers' Association. This association was started 

 with 30 members, and will hold monthly meetings. 



* * * 



H. A. Thompson, who has been succeeded in the management 

 of the Spokane branch of the United States Rubber Co. by 

 E. A. Griffith, has assumed similar duties in connection with 

 the Seattle and Tacoma branches of the same company. 



* * * 



Ed. S. Campion, for the past six years manager of the factory 

 branch of the Firestone Tire & Rubber Co. at Seattle, and for 

 seven years previous a member of the Firestone sales force, has 

 severed his connection with that company to become sales man- 

 ager of the Marathon Tire & Rubber Co. of Akron. He has 

 been succeeded by C. W. Brown, former manager of the Fire- 

 stone San Francisco branch. 



* * * 



W. H. Bell, for the past three years manager of the Firestone 

 Tire & Rubber Co.'s branch at San Francisco, has gone over 

 to the Kelly Springfield Tire Co. as general Pacific coast sales 

 manager, with F. H. Hearsch as assistant and general repre- 



THE RUBBER TRADE IN TRENTON. 



By Our Regular Correspondent. 



D US IN ESS in Trenton, in the rubber and associated indus- 

 • LJ tries Jin»N no decrease in activity; and that general 

 prosperity exists is evidenced by the generous response to the 

 numerous appeals that have lately been made for contributions 

 for the relief of war sufferers and for the various local philan- 

 thropies. Al., an $9,000 has so far been sent from this city for 

 war relief, in addition to supplies of considerable value. More 

 than $5.01)0 of this amount was collected for the Belgian Relief 

 bund, and about $3,000 for the British Isles Relief Association. 

 The Poor Children's Christmas Fund has had particular interest 

 for the rubber trade, and has been contributed to generoush 

 The workmen of the Thermoid Rubber Co. have given quite 

 freely to this fund, as they have done in previous years, and 

 donations were also made by the Katzenbach & Bullock Co., 

 Tnc. dealers in chemicals for the rubber trade. The United & 

 Globe Rubber Manufacturing Cos. made a contribution of $25 to 

 the Trenton Poor Relief Fund, and Ferdinand W. Roebling has 

 given $12,500 tci the Ewing Presbyterian Church in Trenton, of 

 which $500 annually will be at the disposal of the board of 

 trustees. 



* * * 



The fire department of the city has submitted some compara- 

 tive figures on the cost of operating motor drawn fire apparatus 

 as compared with that previously used. The report shows a 

 saving of $57.35 and $61.26 respectively, in one month's opera- 

 tion of two engines. 



* * * 



The Three Star Tire Co. has been incorporated here, with a 

 capital stock of $50,000, to deal in rubber tires and tubes. Ed- 

 ward II. Steel. Archibald F. L'pdike and Richard G. Whitehead 

 are the incorporators and promoters of the new concern, which 

 is located at 19 South Montgomery street. 



* * * 



Another tire manufacturing concern has located in Trenton, 

 at Mulberry street and New York avenue. The property at 

 this address, formerly occupied by the American Lamp & Brass 

 Co.. has been purchased by the Mecca Tire Co.. of Philadelphia, 

 and is being remodeled and improved for tire manufacturing 

 purposes. This property covers about three acres and contains 

 six brick buildings, each 30x90 feet, hve of them 2]/z stories 

 high and one of Zyi stories. These will be equipped with the 

 necessary modern machinery to turn out from 250 to 300 tires 

 per day. and give employment to about the same number of 

 workmen. George E. Knowles. of Carteret, at one time em- 

 ployed by the Thermoid Rubber Co. and later connected with the 

 Chester Rubber Tire & Tube Co., of Chester, West Virginia, 

 will be general manager of the new concern, whose officers are: 

 Charles Buckley, president; William Fullerton, treasurer; W. J. 

 Cassidy. secretary. The plant will not be ready for operation 



before March 1. 



* * * 



The De Lion Tire & Rubber Co., whose plant was mentioned 

 in the June number of The India Rubber World as being under 

 construction, will commence operation about January 1, turning 

 out a line of automobile tires and tubes. This company is offer- 

 ing a prize of $25 for the best slogan offered for use in adver- 



