APPENDIX IV APPENDIX IV 
Between 70 and 80 percent of the catch generally was 
used for human consumption during the years between 1955 
and 1969. Beginning in 1970 the portion used for food 
steadily increased to the 1974 level of 87 percent--largely 
because the use of frozen fish increased. Annual per capita 
consumption of fish products has remained at about 12 pounds 
since at least the 1940s. Sales promotion and the intro- 
duction of new products have shifted consumer preference for 
different types of fish products but have not raised per 
capita demand. Consumption is highest in shoreline and 
urban areas, suggesting that proximity to water or a fish 
shop influences the amount of fish consumed. The products 
in greatest demand are tuna and groundfish fillets and 
blocks. 
The price of fish increased by 277 percent between 
1957 and 1974. There were wide variations in the annual 
rates of price change, ranging from a 3-percent decrease to 
a 32-percent increase. 
IMPORTS AND EXPORTS 
Canadian fish products satisfy about 70 percent of the 
domestic demand. The balance in demand is provided by im- 
ports of species not found in great abundance in Canadian 
waters, particularly shrimp and tuna. 
Imports have been steadily increasing, reaching a value 
of $109.2 million in 1973. This represents an increase of 
183 percent from 1969. In 1973 the United States and Japan 
supplied almost three-quarters of Canadian imports. Shrimp 
from the United States and tuna from Japan were the primary 
imports. Over 90 percent of the imports were fresh, frozen, 
or canned. 
Canada is one of the world's major fish product export- 
ers, ranking third in value exported and fourth in quantity 
exported in 1973. Nearly 70 percent of Canada's fish pro- 
ducts are exported. The value of the exports reached a 
high point of $490.7 million in 1973 but declined by 12 per- 
Cente an 19/4 cons 4410s maione 
In 1973 59 percent of Canada's exports went to the 
United States. The major products exported to the United 
States were groundfish and lobster. Japan and the United 
Kingdom each accounted for 11 percent of Canada's exports. 
The primary product exported to Japan was fish roe. Salmon 
was the chief export to the United Kingdom. 
The high reliance on the U.S. market for exports in- 
creases the Canadian industry's vulnerability to price 
291 
