TWELFTH ANNUAL REPORT. 77 



Restaurant was not affected by the opening of the Boat House 

 Restaurant. A much-needed step was taken this year in the put- 

 ting up of a number of small signs directing visitors to the res- 

 taurant. The addition of music each afternoon, which was 

 furnished by a small stringed orchestra, seemed to be acceptable. 

 The business for the year showed a very gratifying increase. The 

 music will be continued during the coming season. 



The operation of our restaurant laundry has proven very suc- 

 cessful, and our employees handle the linen from both our 

 restaurants, as well as uniforms, aprons and all other work from 

 the soda water department. 



Guide Book. — On account of the delay in the preparation and 

 printing of the revised and extended Guide Book, we were with- 

 out Guides during the months of Alay, June and July. There was, 

 therefore, a considerable falling off in sales and profits for the 

 year. The 7,000 copies of the Giraffe Edition, printed in 1906, 

 were exhausted on April 30. The new issue, called the Elephant 

 Edition, of 30,000 copies, was by far the largest number yet 

 printed at one time. For this issue the old Guide was completely 

 revised and re-written, and a large amount of new matter Vvas 

 added in order to cover the enlarged collections, and several new 

 buildings and installations. The Elephant Edition contains 171 

 pages, which is fifty more than the previous issue, and there are 

 fifty-nine ilustrations. The total number of copies of the Guidt 

 Book printed up to January i, 1908, is 88,000. 



Postal Cards and Souvenir Books. — The souvenir postal cards 

 are as much in favor with visitors as in previous years. In fact, 

 their popularity seems to be on the increase rather than otherwise. 

 Our different series have been constantly increased in number of 

 subjects until they now constitute the largest and most complete 

 assortment of animal cards to be found in any zoological insti- 

 tution. 



In an effort to improve the standard of our colored cards, 

 considerable attention has been given to the merits of color repro- 

 ductions generally. Revised editions of each of our souvenir 

 books were printed early last year, and many new illustrations 

 were added to make them more attractive. Sales were especially 

 large, probably on account of the fact that the Guide was not on 

 sale during the early spring. The net profits for the season in- 

 creased by almost one hundred per cent, over the figures of the 

 previous year. 



Riding Animals. — The receipts from riding animals fell oft" 

 nearly one hundred per cent, from last year, due to the riding 



