FIFTEENTH ANNUAL REPORT 95 



Magazine, and the Expanded Series is a modification of it. It is 

 pronounced by competent authorities to be one of the most per- 

 fect printing types ever designed. The possession of the 

 matrices will enable us to always produce clean, fine impressions, 

 and to maintain the high standard of excellence for which the 

 Report is known. 



Guide Book. — The last edition of the Guide Book is nearly 

 exhausted, and it will be necessary to revise and reprint it be- 

 fore the end of 1911. Up to this time the Guide has run through 

 ten editions, with total sales of 118,000 copies. 



Publicity. — The campaign for members has been continued 

 through the medium of printed folders, and the responses to 

 those mailed during the past year have been gratifying. These 

 circulars reach the better classes of citizens of New York, and 

 if the result should not yield a member for each invitation, they 

 serve the purpose of keeping the objects of the Society continu- 

 ously before the public. 



The C. P. Goerz Optical Company bought 110 enlargements, 

 made from the Society's negatives, which they exhibited in sev- 

 eral western cities. The pictures were 20x24 inches in size, and 

 suitably framed. It is the purpose of the Goerz Company to 

 display these pictures throughout the United States and Canada 

 wherever their lenses are sold. As each picture bears the So- 

 ciety's copyright notice, prominently lettered, they call attention 

 to the value of a zoological park as an educational institution. 

 A series of the pictures referred to is now on exhibition at one 

 of the large department stores in New York.' 



Photography. — Fourteen new reference albums were made, 

 and all new pictures labelled and numbered, making the entire 

 series of Park negatives complete up to date. Over 2,000 pic- 

 tures were mounted, and a title was set in a hand stamp and 

 printed under each. The index-record for our cabinets of elec- 

 trotypes have also been entirely remade and completed to date, 

 and a proof of very half-tone and line cut used in the publications 

 of the Society has its proper entry. These have all been labelled 

 so as to give a complete record of the uses of each cut, and the 

 negative from which it was made. 



A series of special illustrations was made for a book pub- 

 lished by the Stokes Company. 



