98 NEW YORK ZOOLOGICAL SOCIETY 



was reduced to two, and priced at twenty-five cents, including 

 postage. This change made a very substantial increase in the 

 sales, which amounted to double those of previous years. These 

 photogravures are continually being purchased by visitors and 

 sent to all parts of the United States by mail, where they attract 

 very favorable notice and serve to bring the Park to the atten- 

 tion of many to whom it has been previously unknown. 



Guide Books. — The eleventh or "Mountain Sheep" edition of 

 the guide book was put on the press early in the season of 1913, 

 and placed on sale on June 1. Heretofore 30,000 copies has been 

 the largest edition ever issued, but it was decided to make this 

 one 40,000. Plates of the previous edition were used after being 

 carefully revised and corrected to bring them down to date. 



By the 1st of January, 1914, 13,000 copies had been sold, a 

 surprisingly large sale for that short time, considering the fact 

 that this edition brings the total issue of the Guide Book up to 

 188,000, and the total number of copies sold to 161,000. It is 

 estimated that this edition will run through 1914 and 1915. 



Map, Fans and Folders. — There always has been more or 

 less inquiry from visitors for some kind of a guide map, aside 

 from the one in the Guide Book, to assist them in getting about 

 the Park, but until this season we never have attempted to pub- 

 lish anything of this nature. Such a ready guide map has now 

 been issued in the form of a fan for summer use, the handle be- 

 ing keyed to locate any building or installation instantly. This 

 fan sells for ten cents. The same map is now being made up in 

 folder form, with a similar device for locating points of interest, 

 and will be sold at five cents. It is believed that these two maps 

 will be greatly appreciated by a large number of visitors who do 

 not wish to carry a guide book about with them. 



Panoramas. — A panorama or bird's-eye view of the Park in 

 perspective was issued and put on sale in June of this year. This 

 view, which is 15x27 inches, was made in four colors, from an 

 original drawing which required several months in preparation. 

 The price at which it was offered (twenty-five cents) will prob- 

 ably be reduced next season, as the demand has not been up to 

 our expectations. 



Boat House Restaurant. — I think we can safely say there has 

 been more real progress in the business of the Boat House Ites- 

 taurant than during any previous season. There was, however, 

 one greatly-needed improvement that we feel would have very 

 materially effected the general result, but which could not be 



