94 NEW YORK ZOOLOGICAL SOCIETY 
It was decided to print 20,000 copies, to be known as The 
Gorilla Edition. This brings the total number of copies of the 
Guide Book printed to date well above 200,000. 
Souvenir Books, Postal Cards, Pictures and Other Miscel- 
laneous Publications.—Considering general conditions, the fall- 
ing off in attendance and in sales generally, the results we were 
able to show in these items were up to our expectations. A very 
attractive souvenir, in the form of a folding art letter was issued 
in two forms, four-color and photogravure. These letters carry 
about sixteen reproductions from selected animal photographs, 
with writing space arranged so they fold in the form of a letter, 
and can be sealed. They are a little difficult to display properly 
at the gates, and the sales have been somewhat disappointing. 
A new feature added to our list of souvenir publications 
was a series of animals in art stamps, printed in colors by the 
four-color plate process. While the pictures are of miniature 
size, 134 x 234 inches, careful attention was given to all the 
color details, with the result that they are surprisingly effective. 
The series comprises 130 stamps, grouped in six sets of 
twenty subjects each, with an album containing the remaining 
ten stamps and providing space for pasting the entire series. 
A briefly written caption giving correct information is printed 
under the position for each stamp. The collection has proved 
very popular with Park visitors as a souvenir, and somewhat to 
our surprise has had quite an extensive sale throughout the 
country. We had expected to place these stamps on sale early 
in the season, but much time was required to get the color proofs 
finished to our satisfaction, and deliveries could not be made 
until the middle of August. Sales, however, were very satis- 
factory, and before the close of the year more than half of the 
issue had been disposed of. 
Gate Receipts.—The collections at the entrances on pay days 
were somewhat less than last year, and were again credited to 
the improvement and repair fund and expended in making 
urgent repairs that could not be done from maintenance. 
Riding Animals.—The female elephant Alice was used as a 
riding animal this season. To make it possible to have her 
keeper look after this service without being away from the 
building, the riding trip was confined to two of the yards at the 
Elephant House. This plan worked successfully, and as a result 
quite a sum was added to the income. 
