80 NEW YORK ZOOLOGICAL SOCIETY 



time. The profits on Guides showed an increase of 45% over 

 1908. The present edition, which is the tenth, brings the total 

 number printed since the opening of the Park, ten years ago, up 

 to 118,000. 



Souvenir Books and Postals. — A new edition of 20,000 

 copies of the fifty-cent Souvenir Book was issued and placed on 

 sale during the year. Delivery was made near the close of the 

 season, and as a result, several thousand dollars of the season's 

 Privilege profits are invested in this stock. The new issue is the 

 first one produced in colors, the illustrations having been made 

 from three-color blocks. 



The book contains thirty-two pages (eight more than any 

 previous issue) of illustrations of animals and buildings, from a 

 carefully selected series of our own photographs. On this pub- 

 lication the profits showed a slight increase over last year. 



The gross sale of souvenir postals was considerably more 

 than in the previous year and the profits greater than in any 

 year except 1907. The margin of profit was somewhat decreased 

 through increasing the number of cards in each set. 



Riding Animals. — The business done at the Riding Animal 

 Stand was entirely satisfactory, considering the fact that we 

 have been without a riding elephant for three years. The profits 

 from this branch of the Privileges showed an increase of 53% 

 over those for 1908. 



Gate Receipts. — Since the opening of the Park there has 

 been a gradual increase in the receipts at the gates for admis- 

 sion on pay days. The year 1909 showed a gain of several hun- 

 dred dollars over the previous year. 



Band Concerts. — Notwithstanding the impossibility of se- 

 curing a band from the city fund appropriated for music in public 

 parks, for the first time in the history of the Park the giving of 

 band concerts during the summer was attempted. A temporary 

 band stand was erected in the center of the open space on Baird 

 Court, between the Lion House and Bird House. Commencing 

 in June and continuing through the months of July, August and 

 September, concerts were given each Sunday afternoon. Unfor- 

 tunately, owing to the very serious inadequacy of the "Main- 

 tenance Fund" for the year, the entire expense of the concerts 

 had to be borne by the "Privileges." Owing to the limited 

 amount that could be spared for this purpose, the size of the 

 band, and the number of concerts, had to be equally limited. 



