FOURTEENTH ANNUAL REPORT 83 



DEPARTMENT OF PHOTOGRAPHY AND PUBLICATION. 

 Ehvin R. Sanborn, Pliotograjiher and Editor. 



During the year 1909, the duties of this department have 

 increased materially. The rapid growth of the collections, spe- 

 cial and regular publications and the general publicity work, have 

 all served to tax its capacity to the limit. To maintain the high 

 standard of excellence of the publications — without increasing 

 their cost — has become a problem. In the last ten years the 

 advance for typographical work and paper stock has been from 

 30 to 40 per cent. Because of the high price of skilled union 

 labor great care is necessary in the preparation of copy. Mis- 

 takes turn quickly into expense and, therefore, the number of 

 them must be kept as small as possible. 



If the maximum in results is to be obtained for the Society, 

 there can be no compromise in the quality of the printed matter. 

 Bad printing is worse than useless. The fine character of its 

 publications serves to keep the Society before the world, and it 

 has been learned that the most effective plan to gain and hold 

 the public interest is by maintaining the present high standard. 

 A well printed and richly illustrated publication not only inter- 

 ests the ones to whom it is sent — it interests their friends as 

 well. This cumulative effect is vitally important. 



Since the Spring of 1909, an active campaign for new mem- 

 bers has been carried on. A four-page circular, large quarto, 

 10x12 inches, printed in red and black on Van Gelder hand- 

 made paper, with two animal subjects on plate paper, was mailed 

 in April and November. In December, one of thirty-two pages, 

 with a handsome cover and many illustrations, was sent out. 



Five numbers of the Zoological Society Bulletin were issued. 

 One number was especially devoted to Game Protection, and an- 

 other of 48 pages in a handsome colored cover — prepared by the 

 Director — appeared in honor of the Hudson-Fulton Celebration. 

 Five numbers of Zoologica, the Annual Report and a new edition 

 of the "Guide" to the Park were also prepared. 



In commemorating the decennial of the Park, a special 

 number of the Bulletin was printed, upon which the Springfield 

 Republican made the following comment : 



"The Decennial Number of the Zoological Society Bulletin, 

 published by the New York Zoological Society, which is respon- 

 sible for the world-famed Bronx zoo, is about as attractive a 

 publication for those who are interested in wild animals in cap- 

 tivity as one would wish to see. The many illustrations are 



