432 MINNESOTA STATE HORTICULTURAL SOCIETY. 



About the time the crab varieties were being planted tl:|e Duchess 

 apple tree was introduced and proved to be a valuable acquisition. 

 The first Duchess set out by the writer, some thirty-five years ago. 

 are yet sound, healthy trees. Other varieties were planted which 

 gave the most promise of success, and there was a gradual upward 

 trend in apple raising. 



Horticultural societies, both state and district have done much 

 to promote fruit culture. By individual efforts and the promulga- 

 tion of the experiences in fruit culture by members of these societies, 

 both as to failures and successes, a great amount of good has been 

 accomplished, and as a result of this unity of efforts there are now 

 many orchards of hardy trees that are profitable to their owners and 

 produce valuable fruit. That there have been partial failures and 

 costly experiences we must admit. That out of these experiences 

 success will come and is now practically assured, is the optimistic 

 opinion of many fruit growers. The time is not far distant when 

 southern Minnesota will grow all the apples, plums, currants, goose- 

 berries, raspberries and strawberries that the needs of the country 

 require. 



The introduction and origination of hardy varieties adapted to 

 our climatic conditions gives promise of success in horticulture, and 

 will prove of great value to our state. 



PRACTICAL ADVERTISING FOR THE FRUIT GROWER. 



FRANK B. WHITE, CHICAGO. 



"Practical Advertising for the Fruit Grower" presupposes that 

 the fruit grower has something to sell, that he produces more than 

 he needs for his own use, and desires to dispose of it to the best 

 possible advantage. Now, let me say on the start that advertising 

 does not necessarily mean inserting your card or announcement in a 

 newspaper, though that is one of the best means of publicity that I 

 know of. You are advertising in this gathering the products of your 

 farm, and I am sure that it is your desire to realize the largest pos- 

 sible returns for your labor and the time expended. 



You are, I take it, expansionists, trade expansionists, and J be- 

 lieve it is time that you fruit growers get a little of that expansionist 

 idea into the methods of conducting your business. There are too 

 many of us that are dependent upon the other fellow. We allow the 

 other man to dictate terms to us rather than dictating our own terms, 

 and I want to say that by a system of advertising you fruit producers 

 can become absolutely independent in the disposal of your product 

 instead of disposing of your surplus stock at the market price. You 



