PKACTICA.L ADVERTISING FOE THE FRUIT GROWER. 433 



can, if you will, to a very large degree at any rate, make your own 

 market price. 



Now, a plan involving a judicious system of advertising by you 

 will result in increased profits, more dignity and satisfaction in your 

 business and, in my judgment, this horticultural society can do no 

 greater work than to encourage its members to not only produce bet- 

 ter fruit, handle it with greater care and be more particular in the 

 preparation of it for market, but also to urge that every man shall do 

 his utmost to create a local demand for a greater use of fruit. I 

 believe that we should take every advantage of opportunity or privi- 

 lege to advertise our products and to do this two things are always 

 to be borne in mind: first, the special article produced; second, who 

 produces it. Every successful manufacturer at the present time sees 

 to it that his goods are put out in an attractive style. Vast sums are 

 expended for printing in an artistic form labels, cards, signs, book- 

 lets, circulars and attractive stationery. The proportionate cost of 

 these things is not great, but you can usually tell what kind of a 

 business man one is from the style of his letters, and I dare say that 

 you can readily appreciate how good a fruit grower a man is by the 

 appearance of his package. I would urge upon you, therefore, to 

 exercise the utmost care in the fitting and the packing of fruit for 

 the market, and let the advertising idea run all the way through your 

 business. It's your fruit going to some one, and that some one 

 should knozv that it comes from you. An attractive orchard is an 

 advertisement to every passer-by. Attractive packages going to the 

 railroad advertises your farm and yourself as one of good business 

 ideas. 



All of this you see is necessary before we touch upon the main 

 points of our subject, namely, newspaper advertising. There is more 

 that might be said. This advertising idea can continue from the 

 time it leaves your station until the fruit is consumed. Affix your 

 stamp or ear mark upon it in every way you can. People will in 

 time begin inquiring for your fruit ; you will have an established de- 

 mand for it. It is not an uncommon thing for the groceryman to 

 have a request for some of the product of the successful farmer who 

 is knowm to be of the successful kind. 



The fact is, our people are not eating enough fruit. There is 

 no question about this. I maintain that a large consumption of 

 fruit betters the character and condition of manhood. You show 

 me a man w^ho is a lover of fruit, who eats it as well as grows it, and 

 he is more than likely to be a good citizen. There is probably less 

 drinking and less drunkenness among the fruit growers than among 

 any other class of producers. Fruit prevents or assuages the ap- 



