122 TRANSACTIONS OF ROYAL SCOTTISH ARBORICULTURAL SOCIETY. 



obtain ; and for the present, although seriously interfering with 

 his other duties, the work has cheerfully been taken over by 

 the Chinese co-director of the Service. He should, however, 

 be relieved as promptly as possible in order that his full time 

 and energies may be devoted to the broader work implied by 

 his position. 



Propaganda Division. 



The importance of an active, energetic, intelligent pro-forestry 

 propaganda can hardly be over-estimated. Such a campaign 

 will be conducted with the objects, first, of bringing all classes 

 of people to reali'se the benefits of a Governmental forest policy 

 not only to the country in general but to each individual in 

 particular ; and, in the second place, to make clearly understood 

 what should be done and the steps which the Government is 

 taking to do it. In this way not only will the Forest Service 

 secure the needed sympathy and support, but the people will 

 appreciate the work which the Central Government is doing for 

 their benefit. The success of such a propaganda will mean that 

 the forestry movement will be a popular one, receiving its support 

 from the great mass of the people rather than remaining, as it is 

 now, a purely official undertaking. Only thus can it be placed 

 upon a firm, permanent basis, or obtain the means for wide 

 expansion. The campaign will be directed towards all classes — 

 the high official class no less than the small merchant class or 

 the peasant farmer; in fact, rather more so, for, just as in the 

 United States fifteen years ago, the number of even highly 

 cultured and educated citizens who had more than an elementary 

 knowledge of what forestry really is, was decidedly limited, so 

 here in China we must begin at the top, with the educated 

 class and with the officials, as well as in the middle and at 

 the bottom. All classes can be reached. It is merely a question 

 of adopting different media and different methods. Among the 

 most convenient and efficient instruments for use in such a 

 propaganda are — 



I. Newspapers^ magazines, and other periodicals. — The field 

 which these reach is obviously limited, but it is an extremely 

 important one, including the influential officials, the educated 

 classes, and most if not all persons of wide influence and authority. 

 Moreover, it affords the easiest, quickest, and cheapest means 

 of communication. The editors of most newspapers and maga- 



