ORGANISATION OF THE CHINESE FOREST SERVICE. 1 23 



zines are glad to publish any article on forestry in any of its 

 branches, which is fairly well thought out and fairly well expressed, 

 and thus we have an opportunity of presenting our facts and 

 our arguments directly to a select and important audience. It is 

 also desirable that the forestry work of the Government should 

 be called constantly to the attention of the public, and, therefore, 

 in addition to the longer articles, it is important to see that the 

 daily newspapers receive " personal " items about the members 

 of the Forest Service — such as their arrival from official trips, 

 their departure for work in the provinces, transfers, promotions, 

 new projects, etc, — anything that brings the name of the Forest 

 Service repeatedly before the reader's attention. Our ideal 

 should be that every day the principal newspapers should 

 somewhere contain some reference to the Forest Service, its 

 actual or proposed work or its personnel. Such "advertising," 

 if intelligently conducted in good faith, can be made of very 

 great assistance. 



2. Printed papers, circulars, etc. — The field which these reach 

 is obviously larger than that covered by newspapers and other 

 periodicals, and they will be used as extensively as monetary 

 considerations permit. As their readers are, generally speak- 

 ing, the less highly-educated section of the community, the 

 subject-matter will be prepared in a simpler, more popular 

 style. Such circulars will be distributed throughout the various 

 provinces, securely posted at permanent sites where they will 

 attract widest attention, and by all other practicable means called 

 to the attention of the people. 



3. Lectures and informal talks. — Although newspapers, circu- 

 lars, etc., are extremely important, and should on no account 

 be neglected, the fact remains that millions of people must be 

 reached verbally, if at all. For these, lectures and informal 

 talks are the only available means, or at least the principal 

 ones. 



Whenever possible, the lectures will be illustrated by lantern- 

 slides, or otherwise made more superficially attractive. They 

 will be prepared for the educated classes, for teachers, for 

 students, and for the public in general, as well as for that 

 portion of the public who are illiterate. The schools present 

 a very attractive field for this class of work, and special effort 

 will be made to interest and instruct the teachers in the im- 

 portance of forestry, in order that they may impart a similar 



