MARKETING THE CROP 



177 



In this connection a word ought to be said regard- 

 ing the value of advertising. Many of the large 

 fruit-selling associations have adopted definite ad- 

 vertising plans and have found it possible to expand 

 their business largely by the use of numerous ad- 

 vertising methods. Even the man catering to a 

 small home retail trade can use various methods of 



THE ULTIMATE RETAIL MARKET 



advertising to advantage. The local newspaper will 

 be his friend and should be liberally patronized in 

 an advertising way. The farmer should not be sat- 

 isfied simply to please the editor by a present of a 

 peck of peaches, for which he gets a two-line notice 

 in the news column, but should put in a good read- 

 ing advertisement weekly. This should call atten- 

 tion to the good qualities of his peach crop, to his 



