CHAPTER X 



MARKETS AND MARKETING 



HAVING produced a good product, 

 there remains the problem of making a 

 profitable and satisfactory disposition 

 of it. In many ways marketing is the measure 

 of successful fruit growing. Of what use is it 

 to prune well, cultivate well, spray thoroughly, 

 or even pack well the finest kind of product, if 

 after the expense of these operations is paid 

 and the railroad and commission agents have 

 had their share, no profit remains to the pro- 

 ducer? Many growers find it easier to pro- 

 duce good fruit than to market it at a good 

 price, and this is especially true of the general 

 farmer. Failure to market well spells failure 

 In the business of fruit growing. Successful 

 marketing presupposes a knowledge of the re- 

 quirements of different markets as to quality, 

 varieties, and supply demanded in those mar- 

 kets. Methods of distribution are also one of 

 the great factors in this problem of marketing. 

 142 



