MARKETS AND MARKETING 



Types of Markets. — There are two gen- 

 eral types of markets, the local, which Is a spe- 

 cial market and the general or wholesale mar- 

 ket, hoth of which have different but definite 

 requirements. The local market handles fruit 

 in small quantities, but usually with a larger 

 margin of profit per unit to the producer. As 

 a rule delivery Is direct In a local market, and 

 thus commissions are saved. Competition Is 

 also more or less limited to one's neighbors. 

 More varieties. Including less well known ones, 

 are called for. Appearance does not count for as 

 much as quality, which Is of first Importance. 

 Fruit may be riper as it Is consumed more 

 quickly and meets with less rough handling. 

 Packages are usually returned to the grower. 

 Special markets are often willing to pay extra 

 for fruit out of season, and they always require 

 special study and adaptation to meet their 

 needs. 



The general or wholesale market handles 

 fruit In larger quantities, usually with a smaller 

 margin of profit. A selling agent or commis- 

 sion man Is the means of disposing of fruit In 

 such a market, where competition Is open to 

 the whole country and sometimes to the world. 

 Only standard well-known varieties find a ready 



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