MARKETS AND MARKETING 



commission men are dishonest. This Is not 

 true, although undoubtedly there are many 

 scoundrels among them, as they have shippers 

 almost completely at their mercy. The best 

 method under our present system Is to choose 

 an honest commission man In the city where you 

 sell, to get acquainted with him, to let him know 

 that your trade will be In his hands only so 

 long as he treats you fairly, and then supply 

 him with as good quality of stuff as you can pro- 

 duce. This plan has worked out well with 

 many successful growers and marketers. 



Perhaps the greatest difficulty to be overcome 

 in successfully finding good markets Is that of 

 proper distribution. As has been pointed out 

 In the previous chapter, there has been a great 

 increase In the production of apples and hence 

 in competition, accompanied by speculation and 

 more intensive methods In all phases of the busi- 

 ness. A necessity has arisen for the production 

 of the best at a minimum cost, as well as for 

 finding the best market for that product. In 

 the rush for the best market every seller Is apt 

 to be guided only by his own Immediate Interest 

 without due regard for the fact that others are 

 acting In the same way or that there Is a future. 

 The result Is the piling up of fruit In a market 

 147 



