APPLE GROWING 



They also advertise their products, making 

 them better known, creating a demand for 

 them, and by means of correspondence or trav- 

 eling agents seek out the best markets. 



There are now several large fruit exchanges 

 operating over wide sections of country. But 

 the local associations are the vital units in 

 any co-operative movement. Such associations 

 should be incorporated under State laws so that 

 they can do all sorts of business when necessary. 

 Six simple objects should be kept in mind, 

 namely, ( i ) to prevent unnecessary competi- 

 tion, and to supervise and control distribution 

 of products; (2) to provide for uniformity in 

 the grade, package, and fruit; (3) to build up 

 a high standard of excellence and to create a 

 demand for it; (4) to economize in buying sup- 

 plies and selling products; (5) to promote edu- 

 cation regarding all phases of the fruit busi- 

 ness; and (6) when necessary to act as a buy- 

 ing and selling agent for the community. 



Such an association requires a board of direc- 

 tors, a treasurer, and an active and well-paid 

 manager. The latter is most important, as 

 upon his honesty, ability, and energy will largely 

 depend the success or failure of the organiza- 

 tion. Sometimes where fruit is packed in a 

 150 



