MARKETS AND MARKETING 



central packing house or under an association 

 brand or guarantee, a foreman packer is also 

 necessary. The capitalization required for 

 such an enterprise is not necessarily large, un- 

 less warehouses or packing houses are built. 

 These are usually better rented until the organi- 

 zation becomes well established. 



The shares should be small so that every 

 member may be financially well represented, 

 and members should be prohibited from hold- 

 ing more than a small percentage of the total 

 shares, in order to prevent possible monopoly. 

 Dividends on stock held should only be expected 

 from business done outside the association mem- 

 bership. Interest on money Invested being ob- 

 tained in the handling of members' products at 

 cost. Receipts should be given growers for 

 just what they bring In, and they should then 

 be paid according to the grade of fruit which 

 they contribute, prices for the same grade being 

 pooled. The charge to growers for handling 

 should be actual cost, but outsiders' products 

 should be handled at a small profit in order 

 to induce them to come Into the association. 

 The same method should be followed In pur- 

 chasing supplies. 



The general result of such co-operation Is 



151 



