410 Peach-Growing 



brown even though the exterior may appear normal and 

 attractive. 



Fruit that is to be stored should be picked when well colored 

 but still firm and for best results it should be put in storage 

 as quickly as possible after it is picked. A temperature of 

 32° gives the best results as measured by the length of the 

 storage period of the fruit. Even under the best conditions 

 the fruit should not be held longer than about two weeks, 

 since the deterioration mentioned above follows with most 

 varieties soon after this period, the browning occurring 

 within three or four weeks. A storage period of even two 

 weeks, however, may make the difference between a heavy 

 loss and a good profit to the shipper if the fruit happens to 

 reach the market when there is an over-supply. 



MARKETING 



It has been pointed out that peach-growing is essentially 

 a manufacturing enterprise and that, as a manufacturer, the 

 grower must adhere closely to fundamental business prin- 

 ciples in order to succeed. Therefore, he must handle a well- 

 standardized article. Every package of fruit that is marketed 

 under a particular brand must be just as nearly like every 

 other package handled under the same brand as it is possible 

 to make it. Again, a successful manufacturer must know 

 the markets in which he deals. He must know where he can 

 sell his goods, what his competition is, and from whence it 

 comes, and he must understand when a market has taken as 

 much of a commodity as it will absorb to mutual advantage. 

 Finally, a manufacturer must make effective use of all 

 available knowledge of market preferences and peculiarities 

 with a view to regulating his selling activities accordingly. 



