412 Peach-Growing 



When the growers of a community ship through a coopera- 

 tive organization, its manager should keep fully informed by 

 daily telegraphic reports of the supply of fruit in the markets 

 within his shipping radius in order that he may know where 

 to ship to the best advantage. Thus all the members of the 

 association receive the benefit of market reports at no greater 

 cost for telegrams than would be involved for each one 

 operating separately. Other advantages which require no 

 enumeration here also attend cooperative selling. Funda- 

 mental to the success of organized selling, however, is a care- 

 fully standardized pack for the different grades and brands 

 of fruit. 



In the chapter on varieties, reference was made to the 

 importance of selecting varieties for planting with regard 

 to the sequence in which they ripen. The prominence given 

 to certain regions because of the sequence in which certain 

 important varieties ripen in them with respect to other dis- 

 tricts was also pointed out. These facts are again indicated 

 in the present connection. They are highly important in 

 considering competition in the markets and consequently in 

 the distribution of the fruit. 



Poor distribution is often equivalent to over-production 

 so far as prices are concerned; conversely, low returns are 

 more frequently due to an unequal and faulty distribution of 

 the supply than because more peaches are produced than 

 the trade can absorb, provided the fruit is placed where 

 every one who wants it can readily obtain it. 



The diagram in Fig. 19 shows the comparative shipping 

 season of the principal peach-producing states. In addition, 

 the season for Ontario covers a period of nearly three months, 

 beginning about July 20 and continuing as late or later than 

 any district in the United States. 



