CHAPTER XVIII. 



HOW TO SELL FERRETS. 



no doubt one of the best, quickest and 

 cheapest methods of selling is by plac- 

 ing advertisements in the classified col- 

 umns of the hunting and trapping pub- 

 lications. Some of these carry considerable dog, 

 gun, ferret and other allied business and some- 

 times have a Ferret heading in the classified 

 department. If so there is where your notice of 

 sale should be placed to bring best results. 



The cost of advertising, in the classified col- 

 umns, varies about one-half cent a word each 

 insertion, in your local or county paper ; in large 

 dailies about one to two cents a word; in hunt- 

 ing and trapping magazines (which will be your 

 best mediums) from two to five cents a word. 

 Don't let this higher price keep you out for they 

 will undoubtedly sell so many more for you that 

 they will prove the cheapest although first cost 

 was higher. To further illustrate : Suppose you 

 use 20 words three times in a local paper at a 

 .cost of one cent a word each insertion, or 60 

 cents for the three times. A local or county 

 paper circulates mainly in the county where 



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