HOW TO SELL FERRETS. 171 



published and if joii sell six ferrets the adver- 

 tisement has done all you could expect. A 20 

 word advertisement in say H unter-T racier-Trap- 

 per, Columbus, Ohio, would cost fl.OO a month 

 or 13.00 for three insertions, or five times as 

 much as the local paper. To equalize cost you 

 must sell thirty from the latter. 



It may come as a surprise to you, but true 

 nevertheless, that more than one hundred have 

 been sold from |3.00 worth of space in the 

 Hunter-Trader-Trapper. Why? Because that 

 monthly magazine reaches and is closely read 

 largely by just the class of people that the ferret 

 seller wants to reach — hunters, trappers, sports- 

 men, farmers, elevator and mill men, ranchers, 

 etc. 



Other magazines along somewhat similar 

 lines are: National Sportsman, Boston, Mass.; 

 Outdoor Life, Denver, Colo. ; Sports Afield, Chi- 

 cago, 111.; Rod and Gun, Woodstock, Ontario, 

 Canada. These should all prove good mediums 

 to use. Leading national farm papers such as 

 Farm Journal, Philadelphia, Pa. ; Successful 

 Farming, Des Moines, Iowa; Farm and Home, 

 Springfield, Mass.; Farm and Fireside, Spring- 

 field, Ohio can all be used to advantage where 

 the raiser has large numbers to dispose of. These 

 papers and magazines, owing to large circula- 



