172 FERRET FACTS AND FANCIES. 



tion, close their forms from three to six weeks 

 in advance of publication and mailing. Those 

 you are anticipating using it is advisable to send 

 for sample copy and advertising rates. These 

 will be mailed you promptly giving all informa- 

 tion as to rates, closing dates, etc., that is de- 

 sired. If you wish to make sales in your own 

 and adjacent states mainly I would advise your 

 using the leading state weekly newspaper or 

 leading weekly farm paper of your state. Their 

 rates will vary from about 25 to 75 cents a line. 

 Usually they do not accept display advertise- 

 ments of less than three lines. Of course those 

 containing a classified department will usually 

 accept a notice of as few as fifteen words. 

 Poultry papers are also pretty good mediums. 



Any publication that you are thinking of 

 using it is advisable to write asking for sample 

 copy and advertising rates. These will be sent 

 you at once. Look them over and if in the Ferret 

 selling season they are apt to be running other 

 ferret advertisements. Don't make the mistake 

 of trying to get into publications having no fer- 

 ret advertisements thinking that such will be the 

 best ones. As a rule experienced ferret raisers 

 and sellers have tried all of them and are now 

 using the best ones. Kemember that some publi- 

 cations do not reach a class of people that are 



