174 FERRET FACTS AND FANCIES. 



interested in ferrets and it would be a waste of 

 money to go into such. Again some of the very 

 best mediums for you may contain no ferret ad- 

 vertising during the off ferret selling season. 



My years of experience in the publishing bus- 

 iness and close observation of the methods of the 

 most successful advertisers, of not only ferrets 

 but other lines of advertising as well, has proven 

 to me that it is best to begin the advertising sev- 

 eral weeks in advance of the active or best sell- 

 ing season. Why? Because this gives time for 

 prospective purchasers to write for prices, etc. 

 Be prompt in answering all inquiries for this is 

 one of the great secrets in being successful in 

 any line. 



Some ferret sellers wonder why they seldom, 

 if ever, get repeat orders. Nine times out of ten 

 the reason can be traced to their treatment of 

 customers. Orders are not tilled promptly some- 

 times, being held up for days or even a week. I 

 have known certain raisers and dealers, who did 

 not have ferrets on hand when the order was 

 received, holding same for a week or two, buying 

 elsewhere to fill it. Business is business and any 

 ferret raiser, handler, seller and advertiser who 

 offers stock for sale has no right to hold up an 

 order for an unreasonable time. Prompt ship- 

 ments mean within 24 hours after received. 



