Las PACIFIC SALMON FISHERIES. 
article of manufacture, or upon a slip or piece of paper or other 
material, to be attached in any manner to manufactured articles, to 
bottles, boxes, and packages containing them, to indicate the contents 
of the package, the name of the manufacturer, or the place of manu- 
facture, the quality and quantity of the goods, directions for use, ete. 
Labels are subject to the copyright law and should be registered 
before use or publication. If not registered, there is no protection 
in law against infringement. The continued use of a label, however, 
will give the person so using a certain proprietary right in it, which 
can be enforced in a court of equity and may be defended by injunc- 
tions, which will generally be granted. Such procedings are expen- 
sive, annoying to a busy man, and at best will protect one only after 
at least a certain amount of damage has been done, and it is far safer 
to avoid this by registering the label at the time of issue, which will 
give one the further advantage in that a description of the character 
and quality of the article labeled can be set forth, which will, to a 
certain extent at least, be protected with the label. 
The commercial value of a label and name is represented by the 
more or less general demand for the goods protected by it. In the 
canned-salmon industry, as in that of other food-packing industries, 
certain labels, through the good quality of the goods marketed under 
them and the publicity created for them, have become of very con- 
siderable value to the owners. A case in point is the label Royal 
Crown, owned by the late R. D. Hume. This was one of the earliest 
brands marketed in England, and some years later a certain Liver- 
pool firm of salmon handlers paid Mr. Hume the sum of $10,000 for 
the exclusive right to its use in England. 
In designing a label there are several things which should be borne 
in mind. It should bear an easily remembered name and design; a 
name difficult of pronunciation should be avoided at all costs. For 
many years glaring red labels have been popular, but the success met 
with by those using more subdued and artistic designs and coloring 
indicates that the public appreciate them more than they do the 
older and coarser types. The design should be as simple as possible, 
as experience has demonstrated that a simple form—so simple that 
it can be fully understood by a mere glance—will gain by regular 
repetition, while a more complicated design will lose in this process. 
A good many now in the business still remember the small label 
that was used on salmon cans before 1870. Labels about 3 by 5 
inches in size, printed in one color, on white or colored newspaper, 
served merely the purpose of distinguishing cans, telling contents 
and manufacturer, and were without commercial value. About the 
year 1870 a few canners commenced to import from the East and 
Europe full-sized labels, i. e., labels that went all around the can. 
