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A second goal is to develop an integrated strategic plan ~ a plan that is 

 fundamentally the same for all four processes that I just outlined. This plan must not be 

 a static document dictating our actions, but a living document able to adapt constantly to 

 the changing nature of international trade. 



Our third goal is to develop country plans that will cut across program lines to 

 bring all of our resources together in a unified way to reach specific objectives in growth 

 markets. These key-market efforts must support our overall strategic plan by identifying 

 the mix of resources needed to achieve maximum gains in our fastest growing markets. 



Elements in an Interim Strategy 



Mr. Chairman, back in November, I testified before this Subcommittee and 

 outlined our thoughts as we began to develop a coherent agricultural export strategy in 

 the first year of the new Administration. Now, seven months later, I'd like to bring you 

 up to date on our progress in this ongoing planning and program review exercise by 

 briefly describing six essential elements we have identified for success in growing 

 agricultural exports: 



1. Focus on emerging markets. We need to identify and target resources at the 

 best growth prospects. We are expanding our vocabulary, so to speak, by utilizing three 

 definitions of emerging markets: new country markets-including those in Africa, and 

 much of the Pacific Rim; new opportunities in already significant markets like Mexico 

 and Japan; and markets for new products. 



