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For example, mature industrial country markets in general will require 

 trade servicing and diligent trade policy; however, markets for 

 specialized or niche value added and high value products will require 

 market promotion. 



Developing country markets will require market development programs, 

 financing of imports and infrastructure, and trade policy actions. 



Not only are the context of our markets changing in terms of 

 government policies. The spread of economic liberalization is 

 changing the context of our buyers around the world. State monopolies 

 are tumbling like dominoes, as wave upon wave of privatization are 

 sweeping across the world. 



This means that private trading, marketing and distributing companies 

 are replacing large state importers. Purchases will be smaller, 

 market intelligence more difficult to obtain and financing needs will 

 be different. 



To be successful in this rapidly changing marketplace, the U.S. needs 

 to build on our strengths and discard outmoded programs, operating 

 structures and policies. 



* We need to build our export mission in a way to market the asset 

 of our tremendously powerful "Food System," and not view our potential 

 in a limited or narrow product focus. The U.S. food system is a high 

 technology leader and winner for the U.S. in the global marketplace. 



