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SOLUTIONS FOR THE LONG TERM 



Agricultural export promotion and development programs, PL480, GSM, CCC, MPP, FMD and 

 EEP, must be renewed and funding expanded for the next five years and planning in place for 

 much longer. 



• If not resolved prior to the 1995 Farm Bill, there must be a strong effort to prevent 

 GATT offset implementation from taking a disproportionate share of revenue loss from 

 agriculture programs. 



• Any phasing back on farm program payments should be transferred to export market 

 development programs. 



• There should be a renewed focus and increased importance on FAS activities, on the 

 export of food and fiber through the development of a strategic long range plan that 

 requires the involvement of the production and processing industries. There must be an 

 emphasis on matching products with potential markets and on moving value added 

 products. 



• There should be a streamlining of administrative procedures for program cooperators 

 that requires information that accurately focuses on the participants use of funding. 

 This streamlining shall focus on providing participants timely responses to marketing 

 plans and making funding allocations on schedule. 



• Regional trade groups (SUSTA, MIATCO, WUSATA, EUSAFEC) and their state members 

 should be recognized as truly effective vehicles in distributing and managing these 

 programs for small to midsized companies. 



• Export programs need increased support in additional overseas offices and personnel. 

 Personnel need to be better equipped with training in business as well as marketing and 

 economics and an understanding of the industry. 



• Value added processes must be matched with programs that allow enough flexibility 

 that U.S. companies can use them overseas to position themselves equally with foreign 

 competition. 



• Export development programs need to be accurately focused on those entities that have 

 the ability and or potential for meeting the requirements and demands of servicing export 

 markets. 



• Education and market matching programs must be expanded. 



• Education is needed in international finance and specific marketing tools such as 

 joint ventures as used in China. 



• USDA should establish a rapid response unit that combines expertise from within AMS, 

 APHIS and FAS. 



• Export development plans must recognize and encourage use of new technologies and 

 encourage their use to match products with export markets. Every effort must be made 

 to expand technological growth and incorporate new technologies into production and 

 processing industries. (Bryce: Give an example here if possible.) 



• New technological processes must not be inhibited by non scientific restrictions. New 

 production tools such as bST must be available to help feed the hungry of the world. 



