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Our cultural change effort is called Leadership EDGE. Through this effort, Bonneville is 

 striving to develop excellence in managers, promote teamwork across the organization to 

 meet business needs, and reinforce a strong customer orientation. The agency will learn to 

 be less risk-averse and to empower employees so that they can respond faster and more 

 eflFectively to customer needs. Revamping compensation and reward systems so that they 

 reinforce this new direction is part of this effort. 



Implementing the New Direction 



The new direction for Bonneville will be pulled together in a Business Plan which will be 

 shared with the public for comment before it is finalized. The Business Plan will capture 

 the basic direction defined by the Strategic Business Objectives, Marketing Plan, Function- 

 by-Function Review, and Leadership EDGE. The Business Plan will also include long- 

 range plans for operationalizing this new direction in each of Bonneville's areas of 

 responsibility. 



To a large extent, where the "rubber meets the road" for the New BPA is in the new 

 power sales contracts, the next rate case, the tiered rates process, and similar venues. We 

 feel it is paramount that our actions in these areas be fully informed by and consistent with 

 the new agency direction we are developing in the Competitiveness Project. 



What's Ahead 



This testimony is a progress report. Much remains to be done. Upcoming milestones 

 include the submittal of Function-by-Function review recommendations to a Task Force 

 which consists of BPA customers. Council members, and others. Our Marketing Plan will 

 be completed this November, and the draft Business Plan will be completed next May. 



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