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Strategic Basinets Objectives 



1 . Achieve high and continually improving customer satisfaaion 



This means meeting customer needs with high value products and through responsive processes on a 

 segment specific basis This also means understanding how consumers value our product 



2 Expand the benefits of the power system by increasing productivity, unbundling current products and 

 services, developing new products and services, and potentially developing new lines of business 



3 Ensure that the expanded benefits BPA creates flow to 



• BPA customers through rates and through higher-value service; 



• the U.S. taxpayers through increased certainty of Treasury payments and reduced net federal borrowng, 

 and 



• non-power goals such as fish and wildlife, by linking the pace of achievement of results to BPA's 

 competitive success 



4. Achieve and maintain financial integrity by: 



• maintaining adequate economic access to capital, and 



« assuring fair and timely payment to creditors and the U.S Treasury. 



5 Achieve and maintain position as lowest cost power and transmission supplier at the margin and on average, 

 for every product offered. 



This means BPA must be the low cost provider Strategic cost management is a permanent way of life in 

 aggregate for the entire product line. 



6 Plan, construct, and operate the power system in a safe and reliable marmer in concert with other resource 

 owners. 



This safe and reliable system will be achieved while maintaining BPA's competitive position within the 

 Pacific Northwest. 



7. Build competitive advantage by making environmental investments which: 



• produce measurable results; and 



• go beyond regulatory requirements wherever the competitive advantage exceeds the cost of the 

 investment. 



This objective recognizes that a healthy environment and a healthy economy are closely linked in the Pacific 

 Northwest. It also recognizes that BPA's environmental effectiveness and BPA's competitiveness are 

 intertwined. 



8 Recognized as a premiere corporate citizen of the Pacific Northwest. 



This means improving stakeholder understanding and confidence in BPA's decision making processes so as 

 to better sustain BPA actions and decisions Includes informing and involving the general public. 



9. Create a business culture and organization directed toward vision & value-based leadership, customer focus, 

 results-based performance, valuing diversity, managerial excellence and organizational effectiveness. 



