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Bonneville in the new utility environment because only then will the 

 benefits of relying on Bonneville outweigh the risks. 



Both our cost and our value to our customers are important to our 

 competitiveness. The competitiveness initiative addresses all aspects of our 

 position in the regional supply picture, including our costs relative to other 

 suppliers. Our ability to provide products and services that meet customer 

 needs, dehvered with efficient processes, also greatly affects their choice of 

 us as a supplier. Our competitiveness initiative is designed to instill the 

 internal and external changes necessary to be both the low cost and highest 

 value supplier. Further, if BPA fails to remain a competitive supplier, the 

 agency loses the ability to expand benefits and hence to support non-power 

 goals such as fish and wildlife. 



The principles guiding BPA's effort reflect the fiindamental shift toward a 

 more business-like enterprise while preserving the best of our governmental 

 nature. We are focusing on internal efficiencies, effective cost 

 management, customer choice and satisfaction, understanding of the 

 marketplace, and achievement of results. We are reaffirming our 

 commitment to openness and environmental stewardship as components of 

 sound business principles. Flexibility in our offerings to customers, 

 responsiveness to a dynamic environment, and stability in key revenue 

 streams are also key elements of our principles. All of these are coupled 

 with a cultural change program to obtain internal alignment with the values 

 and objectives of our business plan. A principle of achieving maximum 

 contribution fi-om each employee toward organizational results is one of 

 the underpinnings of that program. 



